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Pyramus Consulting

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The Power of Social Networking

September 28, 2009
Social Media sites like Facebook, Twitter, You Tube and LinkedIn are incredibly powerful tools for any business owner interested in reaching a wider audience locally, nationally or even internationally.  Without a true understanding of how to navigate the Social Media landscape, the average person can spend anywhere from 1 to 3 hours per day with little to no return on their investment. 

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Featured Article

The Power of Social Networking, Part 1: Introduction

The Power of Social Networking, Part 1: Introduction

Monday, September 28, 2009
By Marc D. Ensign

For the past 10 years I have spent the better part of my day sitting in front of a computer.  For those that don’t put in those kinds of hours in front of a plastic box, I can tell you from my own experience that it is quite common to find yourself talking to the screen after a while.  This in and of itself wouldn’t really be worth writing about if over the past year or so the compu

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Major Search Engines

When submitting your site to be indexed, spend the time to manually submit it to the following search engines. There are, of course many others, but these are the more important search engines you should be focusing on.

Google
Yahoo
MSN Live
Ask.com
All the Web
AltaVista
Open Directory

Keyword Suggestion Tools

The first step to a successful SEO campaign is choosing the right keywords. The following tools will help you research your keywords.

Google Adwords Keywords Tool
The Keyword Tool is a great way to find new keywords for your site, even if you don't use Adwords.

Google AdWords Traffic Estimator
Estimates the traffic you would receive from AdWords as well as the bid price necessary to rank #1 on AdWords.

Wordtracker
Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors.

Social Bookmarking, Linking and Buzz Sites

Social bookmarking is a method for Internet users to store, organize, search, and manage information on the Internet. These are great tools to help you find and research ideas that are spreading online.

Del.icio.us
del.icio.us is a social bookmarking website -- the primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too.

Digg
Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users.

Reddit
Reddit is a source for what's new and popular online. Vote on links that you like or dislike and help decide what's popular, or submit your own!

StumbleUpon
StumbleUpon discovers web sites based on your interests. Whether it's a web page, photo or video, StumbleUpon's personalized recommendation engine learns what you like, and brings you more.

Technorati
Technorati is the recognized authority on what's happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. Technorati searches, surfaces, and organizes blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as “citizen media.”

Propeller
Propeller.com is a social news portal programmed by you—the audience! All of the stories on Propeller are submitted and voted on by members.

Competitive Analysis Websites

Tools that help you view the competitive landscape of a particular market.

Alexa
Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service.

Compete
Compete has a diverse sample of 2,000,000+ U.S. Internet users that agree to have Compete analyze the web pages they visit and ask them questions via surveys.The insights created from consumers' online behavior - whether they're watching, searching, shopping or socializing - is valuable for companies looking to radically improve their marketing.

Quantcast
Quantcast is a new media measurement service that enables advertisers to view audience reports for millions of sites and services to build their brands with confidence. 

Google Trends
With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time.