Booking Information
If you are not seen as the expert in your field then you are just another person selling another product or service to another unsuspecting consumer who is more concerned about the price than the results. Branding yourself as an expert is an essential strategy to dominating your market and dramatically moving the needle with your business.
This is the approach that Marc D. Ensign and Thomas B. McVey take in all of their workshops, utilizing Internet Marketing as their vehicle of choice. The goal is not just to educate. The goal is to alter perceptions. The goal is to show the audience the third side of the coin. The goal is to change lives. For booking information, please contact us by calling 201.773.4953 or e-mailing us at booking@sound-n-vision.com!
Some of the more widely requested subjects include:
Unsocial Networking
What Everyone Else is Thinking but Afraid to Say
Over 90% of businesses using social networking in an attempt to increase their business are wasting their time. They regularly change their status, comment on their friend’s content, create a fan page or cause and friend as many people as they can find. Some even go to seminars that hand them a laundry list of 1,001 things they need to do every day in order to hit social media gold, yet it never moves the needle for them.
Unsocial Networking is a different type of social media seminar that shines a light on the problem and offers an interesting solution. Using case studies from some of the most successful social media campaigns like those from Burger King, #beatcancer, Where the Hell is Matt?, Barack Obama’s 2008 campaign and others, the focus of this workshop is not on the ordinary technical tasks that business could do, but rather the extraordinary ideas that businesses should do.
Estimated Time: 60 – 90 Minutes
Time includes questions and answers as well as a powerful brainstorming session
3 Keys to a Winning Website
Leveraging the Power of the Internet to Grow Your Business
In today’s environment a website has the power to dramatically increase your business. In this workshop you will discover and learn how to implement the three key elements that make a winning website. Whether you are taking that first step into cyberspace or you are looking for ways to improve your existing web presence, this course will teach you:
- The three elements that make a winning website
- How to build confidence in your company through the design of your website
- How to write exciting copy that sells online
- Tips on getting your website to appear on the major search engines
- Ways to use your website to make your company appear larger than life
- How to keep your content fresh, up-to-date and stimulating
- How to promote your website using online tools such as banner ads and e-mail marketing
- …and much more…
This workshop is designed for all levels, so you do not need to have a technical background or be a programmer in order to benefit. By the time you leave, you will have a website marketing strategy that you can then put to work immediately!
Estimated Time: 60 – 90 Minutes
Time includes questions and answers
Psychological SEO
Turning Ordinary Keywords into Extraordinary Clients
What if you truly understood the specific needs and desires of potential visitors to your website, beyond what is on the surface? Not just what they want, but deep down inside, why do they want it? Where you knew exactly what they were looking for and why they were looking for it, from a much deeper level. What joy will they get from having it? What pain do they get from not having it?
Up until now, Search Engine Optimization, or SEO, has been focused solely on making shifts to your website in order to increase your search engine ranking. Too often we get caught up in the technical aspect of SEO and neglect the most important part…the human element. Rarely do companies focus on the psychology of what people actually search for: why they are searching for it and what they expect to see once they get there. Without that piece of the puzzle, you are merely drawing traffic to your website as opposed to attracting customers. There is a huge difference between the two and that difference can change the face of your business.
With Psychological SEO, our goal is to understand exactly who our ideal client is in order to focus our website on attracting more of them. The end result is driving qualified traffic to your website, which I would define as a visitor that is interested in buying your product or service and finds themselves in the right place at the right time. If you increase your qualified traffic you will increase the business you do through your website; it is that simple.
Estimated Time: 60 – 90 Minutes
Time includes questions and answers as well as a powerful brainstorming session
24/7 Sales
Turning Your Visitors into a Viral Salesforce
When it comes to selling online, “an ounce of different is worth a pound of same.” Now more than ever we need to find a way to be pleasantly persistent in our approach to our potential clients. Deliver an overwhelming case of reasons to choose your company over a competitor. Learn proven techniques and fundamentals that will help you succeed at growing your business, regardless of the economy or any other outside influences and “train” your visitors to help you spread that message!
Estimated Time: 60 Minutes
Time includes questions and answers
