This year Google made many changes to the "algorithm" or method for determining inclusion in their index, as well as the order of the listings in their search results. The "search engine results page" or "SERP" is the one place anyone with a website wants to be seen, preferably on page 1 (or top 10 positions).
For many businesses, this year's changes caused a severe loss of traffic to their websites. When a site isn't "ranking" in the SERP, traffic plummets, and a site's value and the business's revenue may also plummet.

Not the white pages. I recently met with one of our SEO clients Tom Sansone from T&R alarms. He thought I might enjoy an industry (warning) correspondence from Security Infowatch and industry watchdog. They warn how regulators have begun granting telecommunications companies the go-ahead to stop mass-printing residential phone books, a musty fixture of Americans’ kitchen counters, refrigerator tops and clogging junk drawers everywhere.

Google Changes Search Algorithm To Penalize Merchants That Get Bad Reviews
Google is watching and responding. I read an article in the New York Times this weekend, it was a high-profile story about an online merchant who had managed to leverage his dismal reputation for customer service into a top ranking on Google’s search engine.

We want to let you in on a little secret. You need more than a pretty face to rule the web. First impressions are made in the blink of an eye. In today’s technology- centered world, your website is very often the first impression of your business, and must capture the user’s attention instantly. Using the latest technology, our creative artists develop cutting-edge websites that are efficient innovative and distinctive to your business. Your website will be developed according to your business vision and goals, and will help to create a strong branding message.

I should start by saying that I’m not trying to be a modern day Emily Post, pointing out ways to formally open and close e-mails and trying to correct spelling and grammar mistakes online. This is more about those people that just don’t get it. (You know who you are!) You USE ALL CAPS TO GET YOUR MESSAGE ACROSS. SOMETIMES YOU USE ALL CAPS AND ADD AN EXCLAMATION POINT! SOMETIMES YOU USE TWO!!  Who the heck are you yelling at? You know damn well that you wouldn’t speak to someone like that if they were standing in front of you, don’t you?

Are you at the top of your field? Do you provide a unique solution that can help you to be recognized as an industry leader? We can help you get to the next level.

It’s no secret that we are anti-yellow pages, as well as their online affiliates.  We have been very outspoken during many of our seminars about the dangers of getting sucked into the trap set by this 800# gorilla.

Let's be clear that we are firm believers in the do it yourself principle, and our hats come off to all of those fine folks that can pull out of the home depot with sheetrock and two by fours and end up with a deck or a family room.  There are dozens of good examples of do it yourself projects that all end happy, but for every success story I'm sure there is another person that had the same intentions but ended with a failed inspection or grandma falling through the poorly fastened deck railing.  My brother in law is a contractor and he says he charges more to come in and fix a bo

How exactly do you determine whether a keyword is right for your website? Use the wrong keyword and you may increase your traffic but not necessarily your business. Since the goal should be to attract people that are ready, willing and able to do business with us, we need to focus on keywords that draw qualified traffic to our website. This is where your keyword research comes into play.

The first step is to make a list of as many keywords as you can. There are several different ways to come up with keywords, and these are the four that we are going to focus on:

I don’t know about you, but I get a ton of e-mail newsletters over the course of the day. A few of them I actually signed up for and look forward to getting and reading, while most just “found” their way into my inbox where they are deleted before ever seeing the light of day.